In January 2010, H2O for Humanity was founded by Kevin and Eric Cluff who decided to stop talking about social business and do something. They funded the business first with personal savings and a home refinance. In September 2010 received a seed grant from the Deshpande Foundation to establish the launch villages and a sustainable social business in India. The water purification technology developed by their father, Dr. Brent Cluff has been licensed by H2O for Humanity. Unlike a traditional business, all profits go to business growth and not to owners. Owners participate primarily for social reasons and may only be reimbursed for expenses and compensated time. This is similar Muhammad Yunus' vision of the ideal social business. He and his Grameen Bank were winners of the 2006 Nobel Peace Prize.